Business

Become a Social-Savvy Salon with Tips from CAMP

08.14.2017

Salon Owner, Tracie Patras HeadshotWhen she started hairdressing 24 years ago, Tracie Patras, owner of Tracie’s Shampoo in Wilmington, Delaware, could’ve never imagined her profession changing and evolving to the way it is now—the Internet has completely flipped the hair industry on its head.

“I will never miss another CAMP because it was life-changing to me,” Patras said. “I looked at things totally different after 16 years in business.”

The event tackled and addressed the entire profession of hairdressing, recharging her more than any other education class she’s taken, she said. This year, if you’re deciding where to invest in some education, save the date for this year’s 23rd Annual CAMP on September 9 to 11 at Split Rock Resort in the Poconos.

“The beauty industry has changed and if you don’t change with it, you’re going to be stagnant. I was so focused on working behind the chair that I didn’t focus on the media part of it. I would’ve been ahead of the game five to seven years had I attended CAMP sooner.”

Stylists may get in a groove and think they can neglect education, but trends are changing now more than ever, which makes it important to invest in education at least once a year to keep up with business, social media, and product trends, not to mention new hairstyles, cuts, and colors.

“I am looking at it with 20-plus years experience. You kind of have to go backwards to learn the technology, but once you learn that part you’ll move twice as fast going forward.”

Work just as hard on your media as you do behind the chair. Embracing technology means you may have a few hiccups as you learn, but it will make you a better stylist overall. Paying attention and posting to social media keeps stylists in control of their work and gives clients examples on what the salon can do when it comes to services.

“I never thought to put hair photos on Instagram. We’ve had people say ‘I want my hair the same way and same color as the picture.’”

The social media that you post is just as important as the work you do behind the chair. After all, those photos are what influence and suggest hairstyles for new and returning clients.

“We do before/afters on social media. You want people to see that you can turn the worst hair into the best hair. I’ve had people call based on those photos.”

With the beauty industry evolving so quickly, it’s no surprise that younger age groups are picking up on hair and makeup trends too, which is only going to make them a more discerning customer once it becomes time for them to buy. If you don’t start building your social media footprint now, you’ll be obsolete in the future.
“My 8-year-old grand daughter does hair and makeup tutorials. You’re hitting those generations already, and every generation is picking up on social media faster. Technology is going to help them decide where to go.”

Trust will never go out of style, despite how many evolutions the industry goes through, she said. The faster that new stylists can pick up on that, the better. Trust is built through honesty, humility, and listening to clients, which is established and reinforced with education.

“You never want to lose that trust; you always want to be honest. I’ve been doing this way too long not to know that. If you do that at 25, you’ll be successful at 55. You don’t ever want to lose trust in people that’s why you educate yourself.”

CAMP is a forum for achieving personal and professional growth with a focus on “the other side of hairdressing” – people skills, professionalism, communication, business building, and more. Discover, develop, and achieve career growth in a unique, interactive learning environment inspiring you and your salon team. Sign up for CAMP now.

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