Formaldehyde-Free Smoothing with Cezanne
Scott Missad, President and CEO of Gene Juarez Salons & Spas, explains how formaldehyde exposure affected his salons and how they switched to formaldehyde-free Cezanne smoothing treatments across the board.
You’re not allowed to smoke in the salon, so why would you perform a formaldehyde-based smoothing treatment?
Most owners and stylists (1) don’t know that their smoothing treatment contains formaldehyde and (2) don’t know the associated risks and liability because it’s not on the ingredient list. Some brands list the solution “methylene glycol” on their bottles, which is categorized as formaldehyde by the Environmental Protection Agency (EPA). When heated, methylene glycol releases formaldehyde gas, which causes immediate eye, nose, throat and skin irritation and poses cancer risks with long-term exposure.
“It’s not a big surprise that formaldehyde isn’t healthy,” Scott Missad, President and CEO of Gene Juarez Salons & Spas, said. “I’ve never believed in its use.”
His stylists were showing symptoms of formaldehyde exposure, exhibiting side effects of wheezing and headaches. He knew if his stylists were feeling that way, that his customers were as well, he said.
“For me, it was a moral decision whether I personally wanted our staff and clients to be exposed to it,” Missad said.
Savvy manufacturers and a relatively unregulated beauty industry are what has let this smoothing ingredient slip through the cracks and into salons across the states. Keep in mind, it is legal to perform smoothing treatments that contain formaldehyde; the U.S. is only 1 of 3 countries in the world where it’s permitted.
The federal government has been cracking down on labeling, however, since they listed formaldehyde as a carcinogen in 2011. Brazilian Blowout settled a class-action lawsuit in 2012 where they were asked to change their formaldehyde wording on the bottle and provide more safety instructions on the packaging, according to the New York Times.
Salons need to do their research, dig deeper and ask questions to educate themselves on the risks they pose to clients and stylists by carrying a formaldehyde-based smoothing treatment.
“We decided to be people who didn’t offer stick straight hair. We wanted to offer the safe alternative. We decided that our employees’ and clients’ health was most important,” he said.
Cezanne is 100% formaldehyde-free. It’s also free from any other kinds of aldehydes and is as long- lasting as the current top products. There is no vapor or fumes, so no need for masks, gloves or ventilation during the treatment—it's nature’s way of smoothing, without the harmful toxins.
Educate yourself on formaldehyde and its risks at cezannehair.com and revolutionize your salon business with Cezanne Professional Products at Art of Business.