Everyone loves a fresh color, but how can we help clients maintain that vibrant, fresh-out-of-the-salon color at home? Help your client take these steps to ensure impeccable color and optimum hair health.
With proper care and the right guidance, help your client keep their pastel color (or any hair color) looking shiny and vibrant with these products, all available at Art of Business
Promote Thoroughly-Conditioned Hair for Long-Lasting Hair Color
For added shine, encourage your clients to pamper their colored locks once a week with a deep-conditioning treatment, like EVO's Temptress Shine Treatment
. It seals the cuticle after a color service creating superior shine while maintaining and preserving hair color. Advise them to apply the shine treatment to damp hair and comb it through from roots to tips. They can pull their hair up or wrap it in a soft towel and let it sit for about 20 minutes. When they rinse it out, they'll have softer, smoother, and shinier hair.
Remind Clients That Red Hair Color is Most Susceptible to Color Loss
Educate your clients on red hair color. More than likely, they won't know that red hair colors fade quicker. Red hair dye has a larger molecule size, which makes it harder to penetrate deeply into the hair. If they're aiming for a red hue, recommend a product with some added pigment that maximizes and preserves the high-definition color. Alchemic Red Conditioner by Davines
is a perfect fit (and it’s available in five other vibrant shades). This color conditioner maintains the brilliance and shine of color while keeping the hair moisturized and healthy. It intensifies and helps preserve the vitality with added color pigments.
Advocate to Wait 48 to 72 Hours Before Shampooing
A major problem we see is clients washing their hair immediately after getting a fresh color
. The simple answer to preventing water from washing away their vibrant color is to wash less often. Ask them to wait at least 48 hours to shampoo, preferably longer. If they can go three or four days before shampooing, even better; this gives the color plenty of time to set. After all, their hair is freshly washed after the color process.
Encourage Clients to Turn Down the Water Temperature
Before they walk out the door, remind your client to stick to cooler water temperatures when they shampoo. Hot water forces the hair cuticle to open, stripping the color faster than they might like. Rinsing with lukewarm or cold water seals the cuticle and locks in their color, allowing it to last longer. Plus, the chillier finish will certainly wake them right up in the morning!
Suggest Clients Add a Dry Shampoo Into Their Routine
Let clients know it's okay to shampoo their color-treated hair less frequently. They will be able to get rid of the surplus oils with a dry shampoo. A dry shampoo is formulated to refresh and clean all hair types without using water. Let them experience the benefits with Unite's 7Seconds Refresher
! By absorbing the excess oil without causing build up, it leaves hair fresh and clean in, you guessed it, seven seconds. With added body, the dry shampoo extends the life of their style along with the color!
Advise Clients to Prepare Their Hair for Hot Tools With Heat-Protecting Products
It's a number one rule for stylists, so why shouldn't it be for your clients? Urge them to apply a heat protectant to their hair before they use a hot tool. Suggest they try out Truss Miracle Amino
; it’s infused with essential oils to increase hydration and replenish the amino acids lost through the chemical processes. Offering intense glossy shine and creating a protective layer for color protection, it's the perfect product to protect against color fading and damage caused by the heat of hot tools.
Lay the Groundwork for the Next Color Process
Guide your client on prepping their colored locks a few weeks before their next hair color treatment. They can use masks and deep-conditioning treatments, so their hair is strong and ready to receive another color. Before their appointment, they can use a gentle cleanser designed to remove excess build-up like HyperSilk Clarifying Shampoo
Help your clients sustain their hair color outside of the salon! Log in or register at Art of Business
to stock up on these great color-protectants today!