Try the 2-For-1 salon marketing strategy to build clientele without leaving the salon doorstep, says Josh Hafetz, President of Art of Business.

Stylists should employ the MICE method to build sales in the salon, whether it’s haircuts and color or retail and add-on services, says CEO Howard Hafetz.

Organize a system for new client booking in the salon by creating an order based on weekly retail sales performance, pre-booking rate, or retention rates.

Offering extensions at the salon only works if stylists have a broad understanding of the products and are educated on how to manage expectations, said a National Trainer for Halo Pro.

Learn from the owner of one of our flagship salons, Samantha Glunt, about starting a business and positioning it for success.

Cohesive photos on the feed attract more followers; however, a great Instagram bio will bring new guests! Optimize the name, call to action, and link in bio to gain meaningful business.

Mondays at Racine provides free beauty and wellness services such as head shaving, wig maintenance, lash application, and massage to cancer patients currently in chemotherapy and radiation treatment for cancer.

As a salon, knowing when to bring on a new hair product brand is all about keeping track of inventory and knowing how to match that with the customer experience and salon services.

Beautifully wrapped gifts can make a significant impact on sales. We’ve put together this list of tips and tricks to kick holiday gift wrapping up a notch.

Excerpt from Philadelphia Style Magazine: https://phillystylemag.com/

Learn more about how Michelle Parkes uses consistency, new employee training, excellent customer service, and support from Art of Business to run a successful salon.

Our upcoming C.A.M.P Speaker Kati Whitledge tackles the new client retention problem with an innovative strategy based on behavioral economics.

Heather Yurko, Creator of Neatbeat Salon and PIP University, is speaking at our 24th annual C.A.M.P. event in Lake Harmony, Pennsylvania, September 8-10.

By consistently engaging in these 3 types of meetings, you will notice a significant positive impact on your team’s motivation and your salon culture in general.

Legendary Howard Hafetz joins Kati Whitledge, Entrepreneur, Speaker, Author & Podcaster to talk about his decades of experience influencing the beauty industry! You may not realize how he’s impacted your life—but indeed he has had a stamp on every facet of our industry that we now know and love today. Art of Business formerly Raylon Corporation is a family-owned business that was started in 1953. Howard walks you through the history, events, projects and education he has been part of or created.

Download our signs at Art of Business and show your clients that you're proud to sell hair product brands that don't participate in diversion.

Offer a service for scalp buildup during the winter and give your clients’ scalps some extra TLC this winter with this 10-minute scalp treatment.

Take a giant step forward for you and your business by joining us at our 17th Art of Business Seminar on April 15 and 16 in Philadelphia, PA.

Free blowouts, sample bags, thank yous, and a consultation are some best practices in keeping new salon clients, says Josh Hafetz, President of Art of Business.

With the help of Salon Search Party, Art of Business breaks down how you can attract Millennials to your salon using your website and social media.

Josh Hafetz gives tips on being “in the zone” and achieving goals with your team.

Prep for the holiday rush by planning your holiday merchandising and sales ahead of time, communicating with your staff, and taking a few steps to keep your traffic up after the holidays.

To better understand hard choices that salon owners have to make, let’s find out what happens to every dollar in the salon.

Plan ahead and keep holiday promotions easy to boost salon sales during the festive months ahead. Here’s Art of Business’ exhaustive list of holiday merchandising tips and ideas for salons.

Stop what you’re doing and register for CAMP with Art of Business. You won’t regret it, said Tracie Patras, owner of Tracie’s Shampoo in Wilmington, Delaware.

These three add-on services for your salon—a moisture mask, glossing treatment, and gray touch up—will take client’s hair from good to great this summer.

Scott J. Buchanan, President and Owner of Scott J. Aveda Salons, shares how Cezanne elevates business and builds relationships between the salon and its customers.

You’re an expert, so act like one! Explain techniques, use social media, build your self-image, curate digital tools, and make a beauty plan to build your business.

Mint Hair Studio started off more than four years ago with three girls and went from 0 to 79% booked in the first year. Art of Business was on Mint Hair Studio’s doorstep from the start.

We’re talking with Sue Burkholder, Salon Owner at Art-Tiff, about the reasons why C.A.M.P. will change your business, and your life.

Salon Owner Rebecca Kunkle shares her testimony in working with Art of Business.

Josh Hafetz reflects on Art of Business's first-year anniversary.

Are you overlooking the enormous potential of the Male client? Laurence Hegarty, Reuzel Co-Founder, shares why there's no such thing as "just a man" at his salons.

Success is held in your heart and your hands. It can be captured in four simple words: Quality of Client Experience.

Joanne Zinger, the healthy hairdresser, shares her journey as a cosmetologist along with a few tips and tricks that have helped her work until age 79!

The foundational building blocks that all great leaders rally around.

Geno Stampora gives us a preview of what to expect from her at our upcoming C.A.M.P. event on September 10, 11, & 12 at Split Rock Resort in the Poconos.

Tamra Segert gives us a preview of what to expect from her at our upcoming C.A.M.P. event on September 10, 11, & 12 at Split Rock Resort in the Poconos.

On average 70% of new clients do not return to their stylist for a 2nd or 3rd visit. Watch our latest Business Blog to hear some tips from Josh on how you can retain those new clients!

What would a trust rating conversation sound like vs a retention conversation? Let's start measuring client trust!

Our promise to you as we begin our new journey.

From beachy waves to volume to the perfect smooth blowout, address your client's common requests with videos created by you!

Watch Josh’s latest video on how you too can become a celebrity hairstylist.

Art of Business teaches you how to make a 12-month marketing calendar for your salon's success.

Over the next few months, you’ll be learning more about our new identity and what you can expect in doing business with Art of Business.

With Art of Business, our aim is to deepen our commitment to supporting salon owners and beauty professionals, as well as our new portfolio of independent beauty brands.