‘Money Flows if We Serve Each Other First,’ Says Upcoming C.A.M.P. Speaker Heather Yurko


Knowing what’s right, and doing the right thing are, indeed, two different things. No college degree, amount of money, or years of experience can teach you that. Doing the right thing is a moral, visceral choice that eventually breaks your heart, but can open up endless possibilities for business. Ultimately, the giving away of yourself is actually the finding of yourself (and the key to spreading positive salon culture), and that’s what one business owner wants to share at this year’s C.A.M.P.

Heather Yurko, Creator of Neatbeat Salon and PIP University, is speaking at our 24th annual event in Lake Harmony, Pennsylvania, September 8-10. Neatbeat won eight categories in the Salon Today Top 200, which landed Yurko on the March cover. For Yurko, the hair salon is her church with a tribe of followers, or “baddies” as she likes to call them, willing to work for her no matter what. Why? Her leadership is exceptional, bar none, because she’s giving them heart, soul, and purpose—and that’s something that new stylists entering the industry (and any millenials) desperately want.

“The amount of fear, excruciating decisions, and sleepless nights I’ve had has to happen in order for that type of opportunity [Salon Today] to come and find you. It’s not because I’m so great—it’s because I’m willing to do what’s best for my humans and my company, no matter how scared I am.”

She opened Neatbeat Salon in 2013 by herself and hired two sharp cosmetology graduates. Now, her team of 27 hand-selected members preach servant-driven leadership and a commitment to excellence in a 5,000 square-foot facility that also houses the PIP University Campus Headquarters, where she shares her message with hairdressers and salon owners. (For more conversation, join the PIP University Facebook Groups for Hairstylists and Salon Owners.)

“When your team members say, ‘If I only made $100 a day, I would still stay here,’ you know you’ve hit the jackpot.”

It’s easy to leave a salon—which is what a lot of stylists do—but it’s much harder to stay. However, in the end, isn’t it the struggles in life that make the success so much sweeter (even though you may want to ditch out for the next salon or open one of your own)? For Yurko, the success is very sweet. In fact, she’s grown a happy, profitable business. In the 3rd year, Neatbeat grossed a revenue of over $800,000, which was $35,000 over the goal they had set, according to their website.

“The money will flow if we serve each other as a team first, rather than getting to where we want to be and then failing at the leadership part of it.”

Nobody wants to celebrate alone—just like nobody wants to fail alone—they want a team surrounding them and encouraging them with love and mission. A team is a promise to hold each other accountable to doing the right things. Yurko stresses that good leadership and education can change everything.

“Times have changed. The people that we lead in this industry today are very different than what they were 30 years ago. They’re looking for meaning and for what makes their stomach turn over.”

It’s not always easy to “show up” or “do the right thing,” but it makes all the difference. Learn more about how these principles can shift your perspective at C.A.M.P. Get tickets to our weekend retreat on our website.

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