Art of Business Seminar – The Event for Salon Owners and Managers 2018


There’s no doubt about it! “The times they are a-changing!” Running a successful salon in the future will be challenging! Technology is changing the way we communicate work, play, have fun, and the way we plan for our business future!

Technology is usually born out of necessity, like most innovations it solves a problem! Information has evolved into something that can automate tasks and be delivered with as much or as little detail as we wish. We all are about to be living in a society of self-driving cars, we already live in self-answering phones, and who knows what’s next? How will this affect your salon?

At Art of Business, we are not only watching your back, but we are also thinking of your future as well! We are attempting to anticipate on your behalf the challenges and opportunities that lie ahead for you over the next five to 10 years. Our core purpose at Art of Business is serving you and helping you thrive. We are completely and entirely on your side!

We appreciate you planning to be with us the weekend of Sunday, April 15 and Monday the 16 at the Airport Marriott in Philadelphia, PA!

It is a statement of your determination to succeed in the future and to embrace change! We want to help you to think differently, but more importantly, in a way that will make life better for you, your staff, and your clients! We believe your potential is unlimited. By joining us at our 17th Art of Business Seminar, it will be a giant step forward for you and your business.

Josh & Howard Hafetz
On behalf of Art of Business

Seen & Heard

“If you want to feel energized and enthused about your business, you need to attend this seminar. We know we’ll come away with numerous concepts that we can successfully implement in our salon, and we confidently leave as better leaders.” – Brett Sauder, Taire Hair Salon, Inc. Huntingdon Valley, PA.

“We are so grateful that you put on this exceptional educational seminar. We have learned things from how to display retail to make you the most profit, growing our team, and even how to deal with different generations!” – Shannon and Debi, Alura Salon, Oaks, PA.

Seminar Speakers

2018 Honoree

Winn Claybaugh
is the author of Be Nice (Or Else!) and “one of the best motivational speakers in the country,” according to CNN’s Larry King. A national speaker and a business owner for more than 30 years. Winn is the founder, co-owner, and dean of hair care giant Paul Mitchell’s School Division. Winn is an executive director for Bright Pink and President of the Andrew Gomez Dream Foundation. IN Recognition of his work he received the 2017 Ellis Island Medal of Honor.

John Cutrone
, Eufora International Director of Sales, instills business leadership best practices, with a heavy focus on profitability. John has been acknowledged for his success as a salon coach, top sales performer, and well-respected brand builder. John is known for delivering captivating presentations focused on the “shift” our industry so desperately needs. He leads the development and implementation of new and innovative strategies, with a clear focus on healing a “confused and distracted industry.” His “glimpse” of the salon business in a time of “new reality” will have you sitting on the edge of your chair.

Steve Reiss
is a publisher of Modern Salon and Salon Today; he is an active participant in the salon industry conversation. He is involved in the industry’s most widely distributed publications, trafficked and awarded websites and social media. Steve also is engaged with leading research resources and a wide range of industry support, including and Healthy Hairdresser, which was recently recognized in 2016 by ICMAD as the industry's top cause marketing campaign. Recently, Steve was included in the Follo 40, honoring America’s most distinguished media professionals.

Cory Muscara
is the founder of the Long Island Center for Mindfulness. He has professional training in mindfulness programs such as Mindfulness-Based Stress Reduction, Mindful Schools, and Search Inside Yourself. He is a certified hatha yoga instructor, NLP & Ericksonian Hypnosis practitioner, and Duke integrative health coach. Cory currently serves as faculty at Columbia Teachers College where he teaches mindfulness to leaders and principals. Cory has presented to organizations such as Prudential, Johnson & Johnson and universities like NYU and Dartmouth. He has appeared on the Dr. Oz show as a guest expert on mindfulness.

Chris Nedza
, founder and CEO of ZeeZor, a software company focused on employee engagement and gamification within the beauty industry. Chris is a high energy, curious-minded entrepreneur who loves figuring out how to make things work better. He is a thought leader on employee engagement and works with hundreds of organizations in developing essential skills for employee engagement and retention – most notably recognition and appreciation in the workplace.  

The Art of Business Award is bestowed each year to an exceptional individual who has made an over and above contribution to the “business side” of the salon industry. “Several industry awards are granted to those whose brilliance is in the fashion arena, so we felt it fitting to have an award to focus attention on the category of Good Business,” says Howard Hafetz, Art of Business CEO.

For more information or to purchase a ticket contact your salon business specialist, visit, email [email protected] or call 1-8550721-5250.

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