An incredible blonde and healthy hair: it is possible today with ESLABONDEXX™ BLEACH, the bleaching powder with the strengthened ESLABONDEXX™ formula for extraordinary results and maximum protection. Suited for all bleaching techniques, it can lighten up to 7 tones and several consecutive bleaches in one day*, always keeping hair at the max. (* Done on healthy hair; up to 3 bleaches; before performing several consecutive bleaches, carefully evaluate any treatments that have been done previously.) ESLABONDEXX™ BLEACH revolutionizes the bleaching concept: it lightens and at the same time is protective and restructuring. It is the first bleaching powder with Nio-Protect technology which allows active ingredients to penetrate hair, strengthening its keratin structure.